DIGITAL PHOTOGRAPHY NEWS

Olympus P-11 Digital Photo Printer Introduction

Olympus P-11 Digital Photo Printer Produces Photo-Lab Quality Prints At Remarkable Speed. Fastest Consumer Snapshot Dye-Sub Printer Delivers Professional Results In As Little As 30 Seconds.

Melville, New York, August 29, 2005 - The new Olympus P-11 gives consumers everything they could want from a premium home photo printer including fast photo-lab quality prints, ease-of-use, portability and affordability. Unlike ink jet prints that play connect-the-dots to form images, dye-sublimation technology diffuses ink right into the photo paper, so there's no smudging or blotting. The P-11's edge-to-edge prints emerge dry to the touch and without perforated tabs. Moreover, the P-11 gives you the option to print pictures without a computer. Just connect any PictBridge™ compatible digital camera directly to the printer and enjoy rich, continuous-tone prints in 33 seconds or less.

"Dye-sublimation is the gold standard for photographic printing. When printing at home, the P-11 is as close to professional laboratory processing as you can get - minus the waiting, of course," said Michael Barnett, Product Manager, Olympus Imaging America Inc. "The P-11 produces sharp, color-accurate prints in about 30 seconds - half the time of other dye-sub printers. And unlike other printers, there are no microcut or perforated tabs to tear off, so your pictures come out ready to share."

Fast, Convenient Edge-to-Edge Prints
Olympus designed the P-11 Digital Photo Printer for high-quality prints at the fastest speed possible. The P-11 prints vivid 4" x 6" (approx.) or 3.5" x 5" lab-quality, edge-to-edge photographs in 33 seconds or less - making it the fastest dye-sublimation printer of its kind on the market today. And since the P-11 prints edge-to-edge, there are no microcuts or perforations, so your prints look like they were processed professionally.

Beautiful Continuous-Tone Dye-Sub Printing
In contrast to ink jet printers that use individual dots to create colors, Olympus precision dye-sublimation vaporizes dye that saturates the photo paper resulting in smooth, realistic, continuous-tone images - just like film prints. Because the dye infuses the paper, your pictures are also less vulnerable to scratches, fading and distortion. Prints emerge from the P-11 dry, durable, and in archival condition. Pictures are protected from UV light, fingerprints, even water - thanks to a special over-coating. PictBridge Compatibility Makes Printing Easy To make the printing process a snap, Olympus has incorporated PictBridge technology into the P-11 Digital Photo Printer so users can connect it to any PictBridge enabled digital camera and print directly - no computer necessary. Of course, users also have the option of printing from a PC or Mac.

Space-Saving Design
The P-11 has a sleek, compact design ideal for the corner of a desk, bookshelf, or anywhere in the home. Unlike other dye-sub printers, the P-11's paper tray does not protrude from the front of the printer. Not only does this design allow for a smaller operating footprint (approx. 7"x7"), but prints are also protected from dust and debris during the printing process.

Availability & Pricing
The P-11 Digital Photo Printer will be available in October 2005. The P-11 comes supplied with an AC Adapter, Paper Tray, 3.5" x 5" Conversion Tray, Starter Kit (Ink Ribbon Cartridge & 4" x 6" Paper), CD-ROM (Printer Driver), Instruction Manual, and Warranty Card.

U.S. Pricing: P-11 Digital Photo Printer Estimated Street Price: $149.99 (U.S.)

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